Astana Zdorovie 2012

• Astana – A Market of New Opportunities
• Exhibition AstanaZdorovie 2012
• Official Support
• Main Sections of the Exhibition
• How to Take Part in AstanaZdorovie 2012
• Advertising Campaign to Attract Professional Visitors
• Professional Visitors to the Exhibition

:: Astana – A Market of New Opportunities Kazakhstan is the leader among the CIS countries for direct investment per capita. The Republic of Kazakhstan has become the first one of the Commonwealth nations to receive the international investment class rating. The World Bank has cited Kazakhstan among the world’s twenty countries most attractive for investment. The total volume of direct foreign investment since 1993 has reached almost 50 billion US dollars. Over 60 countries of the world invest their financial resources in the economy of Kazakhstan. By July 2007 gold holdings in Kazakhstan, including those of National Bank and National Republican Fund, amounted to $ 40 018 million.

The population in capital Kazahstana-to Astana - 673 thousand person makes. Astana, the capital of the Republic of Kazakhstan, is a dynamically developing administrative and business centre of the country boasting modern infrastructure and excellent opportunities to conduct business. At present, Astana holds the first place in the Republic of Kazakhstan for investment utilisation.

:: Exhibition AstanaZdorovie 2012 The exhibition expects more than 100 exhibitors from 15 countries of the world.

AstanaZdorovie provides an opportunity to meet thousands of potential clients face to face, learn about new developments in medicine, discuss pressing issues of the sector, build new business contacts, present your products and services, increase your sales and study the market, add to your company’s image and position yourself in the market of Kazakhstan.

:: Official Support Ministry of Health of the Republic of Kazakhstan, Astana City Akimat
The National Scientific Medical Centre, Association of Medical Doctors and Pharmaceutical Chemists of Kazakhstan.

:: Main Sections of the Exhibition

• Medical Equipment and Machinery
• Laboratory Equipment / Technologies
• Diagnostic Equipment
• Medications
• Surgical Instruments
• Orthopaedics and Rehabilitation
• Dental Materials and Services
• Optics and Ophthalmology
• Biotechnologies
• Medical Services
• Hospital
• Motherhood and Childhood Health Care, Children’s Nutrition
• Homeopathy, Food Supplements
• Raw Materials and Ingredients for Pharmaceutical Production
• Equipment of Medical Institutions
• Ambulance and Rescue
• Health & Beauty Products
• Medical Clothes
• Packages for Drugs
• Modern Information Technologies in Health Care
• Insurance

:: How to Take Part in AstanaZdorovie 2012

1. A stand at the exhibition
2. Sponsorship opportunities
3. Participation in a tasting contest: seminar/presentation at the exhibition
4. advertising in the exhibition catalogue; placing your company’s profile in the official exhibition catalogue and on the exhibition website; dissemination of your promo materials at the exhibition from the visitor registration desk.

:: Advertising Campaign to Attract Professional Visitors

• Direct mailing free invitation cards through a professional database which covers all leading medical industry companies of Kazakhstan and Central Asian countries
• Distribution invitation cards via specialist periodicals
• TV and radio adverting
• Street advertising
• Advertising and articles in specialised and leading mass media in Kazakhstan and Central Asia
• Internet marketing
• Promotion of the project at major international exhibitions

:: Professional Visitors to the Exhibition

• Practicing physicians
• Senior physicians of state and private clinics
• Ministry of Health senior officials
• Local distributors
• Experts of laboratories
• Pharmacists
• Dentists
• Surgeons
• Radiology specialists
• Medical nurses
• Technical experts
• Scientific experts
• Other experts