Astana Beauty 2009

:: Why Аstana Beauty 2009

• The population of Kazakhstan is more than 15.6 million, and that of Astana, the national capital, 700000.
• In 2007, gross domestic product per capita increased to US$ 6,800 as compared with US$ 1,660 in 2002.
• As of October, 1st, 2008 in Kazakhstan 984 319 subjects of small business that on 5,3 % more than in the beginning of year are registered. The share of small business in country gross national product for 2007 has made 30,8 %.
• Investments into a fixed capital for January-June, 2008 have made $1510,1 million (104,9 % by January-June, 2007). In republican volume of investments into a fixed capital the share of volume of a city of Astana has made 12,0 %.
• The Foreign trade turnover Astana for January-May, 2008 it has made $4 331,1 bln. and has increased in comparison with the similar period of 2007 in 1,3 times.
• The volume of retail goods turnover Astana on all channels of realisation has made $919,3 million for January-June, 2008 and has increased in comparison with the corresponding period of last year in the comparable prices for 32,5 %.
• Astana has a state programme on social and economic development of the city for 2006-2010, which aims to gradually increase the standard of living, set up a life supporting infrastructure meeting the world standards and adequately responding to the growth of the population and the city’s economy, ensure a friendly environment, and increase the integration role of the national capital in the economic development of the country.

:: Beauty Market

• The Kazakhstan market of perfumes and cosmetics is estimated at $800 billions.
• The added value for the products is 40-65%.
• A demand for cosmetics and household chemical goods in Kazakhstan is met, mainly, due to import operations. A share of domestic production in the aggregate resources is minor and it amounts approx. 3-15% subject to the category of goods.
• In case that the current macroeconomic tendencies remain, the beauty industry is likely to increase on average at 15-30% per year in all its multiple segments, and in perspective the market will develop much more active. The reason is the increase of income of the population and the entry to the market of new companies and also the increase in the standard (culture) of consumption.

:: Official Support

• Ministry of Health, the Republic of Каzakhstan
• Мinistry of Industry and Trade, the Republic of Каzakhstan
• Аkimat of Аstana

:: Main Sections of the Exhibitions

• Plastic surgery: equipment and tools for plastic surgery
• Tools and equipment for beauty shops
• Tools and equipment for manicure and pedicure
• Products for hair/face/body care
• Decorative/treatment-and-prophylactic/health-improving cosmetics and phytocosmetics
• Cosmetology equipment
• Barber’s instrumentation
• Perfumes
• Cosmetologist’s and barber’s services
• Products for children’s care
• SPA industry; equipment for SPA-shops
• Furniture and accessories for SPA-shops
• Equipment and preparations for permanent face and tattooing
• Solaria, suntan preparation
• Thalassotherapy
• Меsotherapy
• Homoeopathic and vitaminous preparations, biologically active additives
• Dietetic food / Dietetic foodstuff
• Hygiene means
• Аromatherapy
• Nails care

:: Advertising Campaign

• During the whole period of the exhibition – advertising and notices in the key specialized editions, covering at most occupational audience
• Some stages of the target address delivery based on the occupational database covering all the leading companies of the branch in Kazakhstan and the Central Asia
• Advertising on search and specialized Internet sites
• Advertising on principal broadcasting channels
• Outdoor advertising
• Holding of a preliminary press conference for the opening of the exhibition Astana Beauty 2009
• Personal VIP-invitations for ministries, governmental structures and embassies

:: Special Events at the Exhibition

• Special events at the exhibition
• Subject contests, master-classes, seminars, presentations of companies
• Contest «The Best Exhibition Exposition»

:: How You Can Participate in Astana Beauty 2009 1. SPONSORSHIP PACKAGE
2. EXHIBITION STAND
3. WORK PLACE AT THE EXHIBITION
4. DISTANT PARTICIPATION:

• PLACEMENT OF INFORMATION ABOUT YOUR COMPANY IN THE OFFICIAL EXHIBITION CATALOGUE AND ON THE EXHIBITION INTERNET SITE
• ADVERTISING MODULE IN THE OFFICIAL EXHIBITION CATALOGUE
• DISTRIBUTION OF YOUR ADVERTISING MATERIALS FROM THE VISITOR REGISTRATION DESK
• PUTTING UP OF THE BANNER IN THE EXHIBITION PAVILION
• PROMOTERS FOR THE PERIOD OF THE EXHIBITION

5. WORKSHOP/PRESENTATION AT THE EXHIBITION